+ Show Article: Sweet Shop Bingo Review

Sweet Shop Bingo Review

Online since: 2016

If you don’t have a sweet tooth, or feel like sweeties are overrated, then you’re in the wrong place to play some bingo, seeing as how Sweet Shop Bingo is all about sweetness. From its design to its themed games, this is a 2016 released platform that’s as pretty in pink as a piece of cotton candy. Running on Dragonfish software, you wouldn’t necessarily think that this was one of the company’s labels, as it looks quite different from its sisters sites. And yet here it is, waving the Dragonfish flag loud and proud. Not that this is the only aspect of the website we care about, as we’re interested in its array of freeplay bingo games, which come in the form of 90 and 75 ball bingo.

Promotions at Sweet Shop Bingo

When visiting the promotions page, the first element you’ll notice is the aesthetics, as each bonus has been designed to look like the jars of a vintage sweet shop. Although not important to the variance of the offers, it helps make the reused promos feel newer than what they are. You see, this brand, like many, shares its bonuses with other, and so you’re likely to have seen them before.

Bingo Games
Bingo Games

Take the £5 free bonus for signing up as an example, this is used in Deep Sea Bingo, meaning that it’s far from unique to the website. And yet the joy it gives us for simply becoming a member can’t be denied, especially when we take into account that the rollover necessity is only x4. Does Sweet Shop Bingo repeat deals? Yes. Does that make them any less valid? Not at all, as we think this and the 300% deposit bonus shows. That’s right, not only will newcomers get £5 for free, they can also gain a bonus of up to £60 when depositing £5 or over for their first deposit. And, once again, there’s that sweet taste of the x4 wagering requirement to overcome.

  • Welcome offer: 300% first deposit bonus
  • The Late Night Show
  • Diamond Club

If those two rewards haven’t peaked your interests, there’s the other promos of the site that you can activate, like The Late Night Show. This offer can be triggered on a daily basis at 12:45am, where customers who join will be able to win as much as £100 for playing; the only catch is that the game is limited to 100 players, so you have to be quick. There’s several other game based offers you can partake in from Sweet Shop Bingo as well, but there’s also the Diamond Club, should you be looking for luxurious rewards.

This VIP scheme has five tiers of membership, starting off with Blue, which is the level everyone will start at once they’ve deposited at least £49. Thereafter, you climb your way through the ranks, accessing new bonuses as you go, until you reach Platinum level at the top of the scheme.

Games and Software

Softwares: Dragonfish, Eyecon and NetEnt

When we move over to the bingo games, we’re told that there’s only 75 and 90 ball bingo, and yet Sweet Shop also offers 52 ball bingo, a format not always available when gaming online. The fact that this platform delivers niche versions of the game makes for a more stimulating experience, as too do the titles themselves, such as 24/7 Bingo, Money Makers, and Free Games. These aren’t all the activities available, but they do a good job at demonstrating the variety that this label delivers to its users.

Of course, you don’t have to stick with bingo if you don’t want to, as NetEnt and Eyecon have lended their games in the slots portion of the site, with customers able to play popular penny slots and table based activities. We wouldn’t say that the array of titles is as varied as an online casino, but at least you get the chance to explore other options when the bingo fun starts to dry up. It’s best to think of this as a mini casino inside a bingo platform.

Should you be ready to go and launch into the games, you won’t be able to do so without becoming a member. Even though we’d have preferred freeplays for visitors as well as registered users, this is but a small bump in an otherwise smooth road.


Banking options: Visa, Neteller and PayPal

In regards to your money, which you’ll need if you want a shot at the jackpots, you’ll have to select one of the permitted methods Sweet Shop Bingo offers. These mainly come in the form of credit/debit cards, like Visa, though there’s also Neteller and PayPal for the ewallet users among you. We wouldn’t say the range is considerable, but it does allow you a little bit of choice prior to banking, a conclusion we’d extend to the currencies as well, which seem to allow EUR, GBP and USD.

A minimum of £5 is all that’s needed for both types of transactions, with withdrawals restricted to 10 transactions a day. What is more, when withdrawing money, you’ll find that the wait until the funds are credited into your bank can take several working days. In spite of this being a common process seen across many bingo sites, we know that faster banking is available elsewhere. At this time, there’s no mention of fees being applied to either types of transaction.


The operators of Sweet Shop Bingo, Cassava Enterprises, are licensed by the UK Gambling Commission and the Government of Gibraltar. Therefore, if you see this 888 Group subsidiary mentioned, you can expect to see these licenses included.

Support and Contact Details

When it comes to customer service, there’s the usual display of live chat, email, and telephone for gamers to utilise should they need to, as well as the FAQs. That being said, SweetShop Bingo has decided to cap their operational hours rather than deliver 24/7 care. What this means is that you only have until 1am when phoning support, and 2am when messaging via live chat, with any queries occurring out of hours needing to wait until the team comes back at 9am in the morning.

Social Channels

Try as we might to find mention of social media channels, there doesn’t appear to be any that this label advertises. Having reviewed other sites from within this network, we know that this is a common theme, however it doesn’t make the lack of social media any easier to deal with. In fact, we find any modern brand without channels to be missing a huge part of the iGaming market.